![]() ![]() One might expect the cost of traffic to be virtually zero, right? Wrong. However, what happens when things go in the other direction? For example, you find a targeted niche with little to no competition. I've seen industries (like personal injury attorneys, for example) with CPCs of $1k and more. ![]() The more competition, the more you'll pay. Google Ads definitely works this way in terms of highly competitive markets. What that should mean is the amount of money you pay for visibility (clicks, views, and impressions) is based on the competitive landscape. Google Ads is (supposedly) auction-based. Let me tell you about the dirtiest secret in #GoogleAds. ![]()
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